Digital Seattle Blog

You’ve probably heard of augmented reality by now. If you are a fan of sports on TV, especially. Every time your favorite team faces a 4th and 1, the lines that you may take for granted on the field is AR. It augments the image with overlays of information that makes what you are looking at more immersive. As businesses continue to evolve, integrating augmented reality can be a game-changer. Let's explore four compelling ways in which augmented reality can work wonders for businesses.

A digital twin could arguably be seen as a somewhat niche technological innovation. Regardless, they are an invaluable resource to quite a few industries that help the businesses that use them optimize their processes. Let’s go over what a digital twin is, and how it helps a few different business types meet their needs.

Information technology has become a ubiquitous tool employed by almost every organization. The ability to adapt and improve operations has become critical for maximizing productivity and creating an environment conducive to success. The pursuit of innovation, however, often considered essential, may actually hinder productivity. This month, we explore how blindly innovating might not always be the optimal path for steering your business toward success.

We’re at a weird point in the technology world (but honestly, when is it not at least a little convoluted?). Right now, modern technology has been slowly shifting between a few different technologies and consumers and businesses are stuck in the middle trying to figure out what to do and how to future-proof their hardware investments.

In recent years, artificial intelligence (AI) has emerged as a powerful tool that can revolutionize small businesses. With its ability to analyze vast amounts of data and make intelligent decisions, AI has the potential to streamline operations, improve customer service, and drive growth. Let’s explore some practical applications of AI that can benefit small businesses and help them thrive in today's competitive landscape.

Wearable technology has dominated the tech headlines lately, and for good reason. The concept of having smart technology so easily accessible at any time is an attractive feature for many people. Some are patiently waiting for the public release of Google Glass later this year, along with many more attractive wearable technology options being released including Google's Android Wear.

There has been a lot made about the Internet of Things (IoT) recently. The IoT is basically technology that connects to the Internet or your network and offers some sort of specialized task. Think smart light bulbs, mobile devices, monitoring tools, and other appliances that traditionally aren’t connected to the Internet. For today’s businesses this can bring several pros and cons to the table. This month, we thought we would take a brief look at some of the pros and cons of deploying IoT technology in the workplace. 

So, you’re looking to improve your business’ technology…that’s great! More effective solutions are critical to helping boost your success. However, it is important to acknowledge that these kinds of initiatives don’t always have the greatest record of success. Let’s examine why this is, and critically, what can be done about it.

The business world is always ebbing and flowing with new concepts, ideas, and strategies in the  attempt to innovate. The more technology can be used to do things that help a business run, the more processes can be automated bringing a layer of efficiency that isn’t possible without it. Let’s take a brief look at some of the technology trends that small businesses will be confronted with in 2023. 

With so many different technologies being used in business, it can sometimes be too much for the people out there who aren’t as tech-savvy as others. In fact, some of the people you will work alongside will not be able to grasp some of the simplest technology concepts. Unfortunately, these people don’t know a fraction of what they need to know about the technology they use, and it could put your organization at a disadvantage. This month, we thought we’d give you a few pointers on how to talk to your coworkers who aren’t as knowledgeable as you are in technology or any other field.

For all the events that have made business more difficult over the past several years, you probably wouldn’t be surprised to learn that businesses have been more open to change the way they do things if it means that they can meet the demands placed on them by the market. These days, there are some technologies that will be a big part of business headed forward, but you may think that they are out of your business’ price range. Think again. Let’s take a look at three robust technologies and how you can use them in your business.

The small business owner has to be diligent in the way they spend their company’s resources. Technology, and the automation that it often brings, can work to make your business more agile and efficient, but traditionally it does come with substantial upfront costs. Additionally, it means committing big chunks of money on management, maintenance, and regular upgrades. Let’s take a look at how other small businesses have been investing in technology to help you determine what you should be prioritizing.

Sometimes it might feel like you can’t possibly take advantage of the same technologies as a large enterprise, but the reality is that the difference between the two has largely diminished thanks to changes in business technology models and design philosophies. Simply put, there are technologies out there that let you compete with organizations you may not have been able to in the past, and if you can track your analytics, provide a quality service or experience to your customers, and implement the right technology solutions, you are on the right track.

There is so much technology to choose from for your business that it can be overwhelming to pick the right tools for your specific circumstances. There are communication tools, productivity solutions, and even mobile options that can enhance and enrich your clients’ and employees’ experiences with your company. As a business owner, you must do all that you can to keep the future in mind when implementing innovative new technology solutions to fit the needs of your organization.

Virtual reality has been one of the coolest technologies available for over a decade. Today’s applications make it an exciting piece of tech for individuals; and you’ve seen that market expand (especially during the pandemic) with Facebook, Sony, HTC, and HP coming to market with a VR offering. The question we wanted to look at is how VR could be used at a business like yours.

Artificial intelligence has always been an intriguing concept, from the works of Isaac Asimov to the initial work at Dartmouth College in the 1950s. Nowadays, many of the technologies that we rely on each day incorporate some version of artificial intelligence… and more progress is made each day. Of course, for all its benefits, artificial intelligence can also create some problems for businesses.

With the ongoing fascination with cryptoassets that started with the cryptocurrency boom, the term “NFT'' has popped up again and again in the headlines. We wanted to help provide some clarity into what an NFT actually is, and why they have been such a big deal as of late.

In today’s ever-connected world, many devices are capable of utilizing an Internet connection to share and access information, including some rather unorthodox ones. All of these devices contribute to the greater collective which is referred to as the Internet of Things. While this type of unprecedented connectivity can be a great boon for businesses, it also represents great risks for business owners who do not take it seriously.

It’s no secret that new technology can be useful for a business, unfortunately too many businesses struggle with their technology implementations. When adding new tools to your business, you will need to understand that the more deliberate you are, the more success you will find. Rushing any new deployment is sure to have some types of issues. For today’s blog, we take you through some of the best practices of adding new technology to your business.

Artificial intelligence has taken the world by storm, and the advent of emerging technologies has many small businesses thinking about how they can utilize it to cut costs, improve operations, and eliminate unnecessary or repetitive tasks. Let’s take a look at three ways your business can leverage artificial intelligence to the best of its ability.